For a product activation in Madrid with a running experience, venue, catering, drinks, sampling, merchandising, creators and onsite coordination, the investment depends on the number of attendees, the level of production of the space and the services included.At brytspace, we structure the budget in layers so the brand can clearly see which part corresponds to space, suppliers, production, personalisation, community and execution.
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Running Experience: Product Launch & Community
New Balance wanted to launch Elipse in Madrid without resorting to the typical brand event. We created an experience that blended running, community, and lifestyle, transforming a weekend outing into an authentic moment of connection centered around the brand. The format was designed to generate organic content, conversation, and genuine affinity among audiences aligned with the New Balance universe.
- Event Type
- Product Launch + Community Activation
- Attendees
- 90 people
- Duration
- 5 hours
Needs
What Reveni Needed for Its Event
New Balance needed to launch Elipse in Madrid without resorting to a traditional product launch.
The goal was to connect the shoe with a real community of runners, lifestyle enthusiasts, and content creators, generating organic visibility, conversation, and real-time content.
The activation had to feel authentic, social, and aligned with the “Lose Track of Time” concept.
Experiential Concept
Running experience
Community & Creators
Venue, catering, and beverages
Sampling & merch
End-to-End Production
The Challenge
From Campaign to Cultural Moment
The concept “Lose Track of Time” needed to evolve from a campaign idea into a physical experience with a journey, rhythm, and narrative tension: a moment where the product would appear naturally, the community would play an active role, and the content would emerge organically.
How We Did It
An operating system to bring the experience to life
We designed the experience as a journey in two parts: first, a running session to connect the product with movement; then, a social gathering at Gallobúho to broaden the conversation, facilitate content and reinforce the brand's lifestyle universe.
From there, we structured every layer of the event: venue, catering, drinks, sampling, personalised materials, space aesthetics, suppliers and onsite execution.
Each moment had a clear role within the system: activating the community, integrating the product, generating interaction and making the “Lose Track of Time” concept come to life naturally.
Phase 1 - Concept
From Campaign to Experience
Phase 2 - Production
Venue & Suppliers
Phase 3 - Participation
Running & Community
Phase 4 - Execution
Onsite Production
How We Did It
Services Included in Event Production
Venue Selection & Negotiation
Running Experience Coordination
Product Sampling
Personalised Merchandising
Brand Experience Production
Creators & Running Clubs
Creators & Running Clubs
Coordination Across All Phases
Cost
How much does it cost to organise a similar corporate event
€
10 personas
·100€ / p
More Events
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If you want to organise a company dinner, a brand activation or a corporate event in Madrid,
BrytSpace helps you find spaces, suppliers and services aligned with your goals, budget and schedule.
What You Need to Know Before Contacting Us
Straight to the point. If you still can't find what you're looking for, write to us.
Need more help?Yes, each experience is designed based on the objective, the audience, the budget, and the brand’s context. We can start with a similar format (activation, pop-up, dinner, workshop, community event, or launch) and adapt it so that it makes sense for your brand, your guests, and the outcome you want to achieve.
We can guide you from the initial idea through to execution: concept development, venue search, supplier selection, budgeting, coordination, production, setup, and on-site support during the event. We can also assist you with specific aspects if you’ve already made progress and need help with suppliers, production, the guest experience, content, or logistics.
It depends on the number of attendees, the city, the venue, catering, production, decor, content, customization, and the level of coordination required. At brytspace, we break down the budget into layers so you can understand which portion corresponds to each element and make decisions with greater clarity.
Tell us what you want to achieve, who the experience is for, when you'd like to hold it, and what examples you have in mind. With that information, we can help you finalize the format, estimate your needs, suggest the right suppliers, and determine the next steps to make it a reality.
