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An OpenAI workshop to bring AI closer to Madrid SMEs
OpenAI brought together business leaders and executives from Madrid to explore how to apply generative AI to their businesses. The Community of Madrid provided the Digitaliza Madrid Center, and we at brytspace handled the production of the event.
- Location
- Digitaliza Madrid
- Event type
- Workshop and corporate networking
- Attendees
- 60
What OpenAI needed for its event
The program combined three learning modules, a business case study, presentations on AI applications for SMEs, and time for networking among attendees. The venue had to be set up to accommodate every stage of the event: from registration and breakfast to theater-style sessions, breaks, and the final lunch.
OpenAI handled the invitations. We coordinated the setup, audiovisuals, catering, access control, and security.
Assembly
Audiovisuals
Catering
Access Control & Security
From corporate presentation to exclusive gathering
Working in an institutional venue required getting the setup and any changes approved by various departments. This coordination became especially critical on the day of the event: the venue’s protocol team had not yet authorized the use of the screens.
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We spoke directly to the person in charge, explained the event's requirements, and found a solution that allowed us to move forward.
An operating system to activate the presentation
We coordinated production teams and suppliers before and during the event, while maintaining contact with venue representatives to address needs as they arose.
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The day unfolded with a mix of practical sessions, real-world case studies, and networking opportunities. At the close of the event, Miguel López-Valverde, Minister for Digitalization for the Community of Madrid, spoke to highlight the value of bringing these tools to Madrid’s business community.
Phase 1 - Concept
Experience design
Phase 2 - Production
Venue & Suppliers
Phase 3 - Participation
Sessions & networking
Phase 4 - Execution
On-site production
Services included in the event production
Sixty attendees participated in a workshop focused on concrete uses of generative AI. The team resolved the audiovisual issue, and the feedback on the event—including the catering—was very positive.
Production and Assembly
Audiovisual coordination
Catering
Access Control & Security
Discover more events
No endless calls. No chasing anyone. No losing control.
"First, the people, who are fabulous. I think there was a real synergy from minute one, a very good one, and I hope we can collaborate and be part of the platform."
"I think they have a lot of vision when it comes to solving any problem that comes up during delivery, and the way they look after their clients really sets them apart."
“The most important thing was finding someone who understood who we are and could reflect it in the event. With Brytspace we felt that support from start to finish.”
"The events they're putting on are spectacular, they're different, they're out of the ordinary, which is exactly what we're all trying to do."
"They're very communicative and easy to talk to. All we had to do was say OK and provide the space, because they took care of everything else, and honestly it was wonderful because it was such a pleasant experience."
If you want to organize a company dinner, a brand activation, or a corporate event in Madrid
Brytspace helps you find spaces, vendors, and services that align with your goals, budget, and schedule.
What You Need to Know Before Contacting Us
Let's cut to the chase. If you still can't find what you're looking for, write to us.
Do you need more help?Yes. We can start with a similar format and tailor it to your brand, budget, timeline, and audience. Each event is custom-designed, so the same starting point can become a brand activation, a private dinner, a workshop, a pop-up, a community event, or a corporate experience.
It depends on what you want to achieve: launch a product, engage a community, bring customers together, create content, connect with the press, build partner loyalty, or create a memorable experience for your team. We’ll help you define your goal and turn it into a workable plan, with the right venue, suppliers, and structure.
It depends on the type of event, your budget and the level of support you need. We work with budgets tailored to each event and a transparent model based on the services you book. Before moving forward, you'll know what each proposal includes and how much it costs. No weird surprises. Organising events is enough of a challenge already.
Fill out this form and tell us what you want to achieve, who the experience is for, and when you'd like to do it. With that information, we can advise you on the most appropriate format, the resources you'll need, and how to realistically carry it out with our team and our network of suppliers.
