&
Real Techniques wanted to present its new products in Madrid without resorting to the typical beauty launch. We created the Beauty Festival Experience concept, combining a make-up masterclass, live music and social content, in a format designed to spark genuine conversation among influencers and key industry figures. needed to celebrate a milestone without resorting to the usual restaurant or traditional corporate dinner format. We designed a private dinner at an art gallery in Madrid, combining fine dining, a striking visual setting and discreet execution under the concept Fine Food, Fine Art, Fin(e)ance.
Real Techniques needed to launch its new products in Madrid by connecting with influencers and key figures in the beauty world, without falling back on a traditional product presentation.
The event had to communicate the products' benefits while creating moments visual and shareable enough to amplify the launch on social media.
The Beauty Festival concept had to bring the look and energy of summer festivals to a product launch, creating moments attractive and shareable enough to amplify the event through the attendees' digital channels.
We designed the experience as a two-part journey: first, a live masterclass to connect the product with its real-world use; then, a social cocktail reception with music and a live concert to broaden the conversation and reinforce the brand's festival universe.
From there, we structured every layer of the event: setup, décor, catering, content corner, suppliers and on-site execution. Each moment had a role within the system: activating the community, showcasing the product live, generating interaction and making the Beauty Festival concept feel natural.
From there, we coordinated catering, production, logistics and timings so the experience flowed without visible interruptions.
Phase 1 - Concept
Phase 2 - Production
Phase 3 - Participation
Phase 4 - Execution
Venue sourcing and management
Creative concept development
Setup design and production
Full event décor
Catering and cocktail reception
DJ and live music coordination
Supplier coordination
Set-up, dismantling and on-site production
For a private dinner in Madrid, the investment depends on the venue, catering, number of attendees and the level of production required.
At brytspace, we structure the budget in layers so that each item (venue, food, concept, logistics and coordination) is clear from the outset.
€
10 personas
·100€ / p
No endless phone calls. No chasing anyone. No losing control.
BrytSpace helps you find venues, suppliers and services aligned with your goals, budget and schedule.
Straight to the point. If you still can't find what you're looking for, write to us.
Need more help?Yes, each experience is designed based on the objective, the audience, the budget, and the brand’s context. We can start with a similar format (activation, pop-up, dinner, workshop, community event, or launch) and adapt it so that it makes sense for your brand, your guests, and the outcome you want to achieve.
We can guide you from the initial idea through to execution: concept development, venue search, supplier selection, budgeting, coordination, production, setup, and on-site support during the event. We can also assist you with specific aspects if you’ve already made progress and need help with suppliers, production, the guest experience, content, or logistics.
It depends on the number of attendees, the city, the venue, catering, production, decor, content, customization, and the level of coordination required. At brytspace, we break down the budget into layers so you can understand which portion corresponds to each element and make decisions with greater clarity.
Tell us what you want to achieve, who the experience is for, when you'd like to hold it, and what examples you have in mind. With that information, we can help you finalize the format, estimate your needs, suggest the right suppliers, and determine the next steps to make it a reality.
